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All Posts under Category: Ethnographic research

What Does Authenticity Really Mean to Millennials?

June 16, 2017  Author: Jean McDonnell

Utilizing the Power of Symbolics™ for Deriving Deep Meaning on a Quant. Scale Authenticity has become the “it” word for marketers attempting to connect with Millennial consumers. Hundreds of thousands of articles have been written on this topic. Many different traits (such as honesty, integrity, and transparency) have been used to define the quality of […]

Why Brand, Product and Company Transformation Often Fails: Reason #1

April 18, 2017  Author: Brianna

Transformation is not an artifact. It’s a change in mindset, a shift in perspective. And, yet, when the challenge of transformative change is called for in a brand, a product or a company everyone wants the answer to be hinged on an artifact—a tool, a deliverable, a process, a silver bullet, etc. Why? Because that […]

Sylver Consulting: Intern Insights

April 13, 2017  Author: Paula Ventrell

“Office culture” is a term often bounced around and intriguing to company leaders. And when reflecting on what this looks like at Sylver, the environment at Google was what my mind immediately bounced to. While I have not experienced it first hand, I have seen and read a multitude of reports on how ‘cool’ Google’s […]

Five Reasons Why Innovation Processes Fail

February 28, 2017  Author: sylver

I’ve been working in innovation for 15 years now. I’ve supported many different organizations (small, medium and large) to define, develop and execute innovation processes in their organizations. I’ve learned a few things in that time. When innovation fails, most people want to point to the product or service itself as the reason for the […]

What Type of Market Research Community is Right for You?

August 11, 2016  Author: Rob Maihofer

          By Robert Maihoffer   As Sylver’s Senior Quantitative Market Research Analyst, I find myself often in conversations with clients about communities. The trend I see is that clients today are looking at customer communities as a means to increase the speed of insight delivery and to reduce project-fielding costs. What […]

Online Moderation: Engaging with People, Not Sea-Monkeys

June 30, 2016  Author: Matthew

                      Image credit: https://www.amazon.co.uk/Sea-Monkeys-Ocean-Zoo/dp/B00005YWOB   Sylver Consulting has been moderating online communities for seven years now. In that time, we’ve learned a thing or two about what an online community is vs. what it is not. We’ve also gained some practical tips on what it […]

15… 16… More Diverse Points of View

November 17, 2015  Author: Matthew

Reflecting on the current year, my immediate emotions are happiness and excitement; 2015 was a year of fun and challenging research due to the diversity of projects and within projects (client, scale, topic, problem to solve, approach, etc.) that I was a part of. Adding to the excitement was the copious amount of participants I […]

On My Mind Lately … Project Framing in Emerging Market Research

July 17, 2015  Author: Brianna

At Sylver Consulting, we approach all of our work with a problem-solving mindset. Any question or study that comes our way begins with a solid contextual conversation on what’s the end game; meaning how is our client intending to use the research findings to support future decision-making within their organization? And, as part of that […]

Translations: A Sticky Side of Global Research

July 17, 2015  Author: Jen Gzesh

One thing I enjoy so much about working at Sylver is the ability to work on projects around the world. Learning about other cultures and comparing those learnings to my U.S.-centric mindset is always an enjoyable and insight-rich experience. What may surprise you is that I have gotten so much out of these projects without […]

It’s official!! The title of “biggest” now goes to Millennials

July 7, 2015  Author: Jean McDonnell

              Perhaps you thought that the topic of Millennials could not get any bigger. Well, you’d be wrong. 2015 is a very big-deal year for Millennials. A double-hitting, record-breaking year, in fact. 1. This is the year that Millennials surpass the outsized Baby Boom generation as the nation’s largest […]