All Posts under Category: Ethnographic research
February 14, 2013 Author: Admin
Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable [...]
December 2, 2011 Author: Rebecca
So, you’re working on a global qualitative research project in a country you’ve never visited before. The lights in the backroom have dimmed. You turn up the volume on your headset to hear the simultaneous interpreter speaking your language. And you watch as your moderator greets the research participants, welcoming them to their seats. So [...]
October 28, 2011 Author: Rebecca
In this third and final part of our interview, specialist interpreter Dima Anbari talks to us about how she came to found Tanweer MENA and what her hopes are for the future in the Middle East. For central location studies in the Middle East, how can observers in the viewing room get the most out [...]
October 21, 2011 Author: Rebecca
Welcome back, as we continue with the second part of our interview with Dima Anbari, a specialist interpreter and translator based in Dubai in the United Arab Emirates. Here she delves deeper into cultural, language and gender issues in the Middle East. What advice do you have for researchers looking to do a global study [...]
June 7, 2011 Author: Adriano
There are many interesting companies out there applying Future Thinking, but Apple might just be the best example of an organization that can think ahead cohesively and create systemic, repeatable plans for the future.
May 13, 2011 Author: Brianna
Lately we’ve gotten some questions about whether or not customer surveys are a good investment of time and money for start-up companies. Sylver’s quantitative guru, Ellen Frank-Miller and I put our heads together and want to share our thoughts on the matter.
April 15, 2011 Author: Brianna
The debate between digital vs. film is not limited to professional photographers. It’s also a debate that occurs within research circles in reference to camera studies.
March 24, 2011 Author: Brianna
Ethnography is repeatedly the tool that businesses turn to when they want to get to the unspoken and latent needs of their customers. These are the needs that have the possibility and power to uncover the frontier, yet to be discovered and enable an organization to lead an industry. Problem is, ethnography, for all that [...]
December 3, 2010 Author: Adriano
In the post entitled “The Accidental Entrepreneur” Brianna shared her advice and experience as an entrepreneur who followed her passion and broke out on her own. You can read Brianna’s tips here.
September 15, 2010 Author: Brianna
At the September meeting of the Chicago Product Managers Association, ChiPMA, we had the opportunity to gain basic understanding of the strategies of Pathfinder’s Agile Project Management process.