A few years ago, I had the privilege of working on the U.S. Census Bureau communications study in advance of the 2010 Census. The Census Bureau and its agency of record, Draftfcb, wanted to test some communications concepts among various racial, ethnic and language-based segments of the population. So, the research team I was on [...]
I’m brimming with excitement and pride as I write this post today. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting [...]
So, I don’t know about you, but when I’m traveling overseas — or even when I’m just touring around domestically — I’m absolutely fascinated listening to the multitude of languages, dialects and accents I hear along the way — waiting in the security line, getting settled on a plane, checking into my hotel. I’m always thinking, [...]
Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable [...]
2012 gave Sylver the opportunity to help Mozilla chart new territory related to the development of their new mobile phone, taking us to Brazil and other locales in Latin America. Beyond the work being cool, (Come on, studying mobile behaviors in emerging markets? Can we say AWESOME!), it’s been a new, different, and wonderful experience [...]
Part 4 of the Mozilla Brazil mobile phone series tackles the issue of phone usage in Brazil. It turns out that many Brazilian consumers have more than one mobile phone. It’s not unusual for mobile users in Brazil to have multiple phones, plans and SIM cards, as they work the system to get the biggest [...]
In Part 3 of the Mozilla series on Brazil, the UX team reports in from the field with information on where people get their mobile phones. The research Mozilla and Sylver did in collaboration revealed that stores were not the number one source for mobile phones in Brazil. Rather, consumers of the C-class rely on [...]
In Part 2 of Mozilla’s series on Brazil, the UX team discusses how the Brazilian C-Class’ views on money have impacted their product strategy. Prior to fieldwork, a fair amount of secondary research was done. It became apparent quite quickly that Americans and Brazilians relate to money and think about purchasing differently. Digging deeper to [...]
Sylver Consulting recently partnered up with the User Experience Research team of Mozilla to study how the middle class of Brazil thinks about their phones and its uses and how Mozilla could best design the user experience for Firefox OS. Mozilla is documenting the process on their blog in a five part series with the [...]
So, you’re working on a global qualitative research project in a country you’ve never visited before. The lights in the backroom have dimmed. You turn up the volume on your headset to hear the simultaneous interpreter speaking your language. And you watch as your moderator greets the research participants, welcoming them to their seats. So [...]
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