So, you’re working on a global qualitative research project in a country you’ve never visited before. The lights in the backroom have dimmed. You turn up the volume on your headset to hear the simultaneous interpreter speaking your language. And you watch as your moderator greets the research participants, welcoming them to their seats. So [...]
In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what [...]
In this third and final part of our interview, specialist interpreter Dima Anbari talks to us about how she came to found Tanweer MENA and what her hopes are for the future in the Middle East. For central location studies in the Middle East, how can observers in the viewing room get the most out [...]
Welcome back, as we continue with the second part of our interview with Dima Anbari, a specialist interpreter and translator based in Dubai in the United Arab Emirates. Here she delves deeper into cultural, language and gender issues in the Middle East. What advice do you have for researchers looking to do a global study [...]
This interview is part of a series of blog posts on the challenges and rewards of orchestrating global and multi-cultural research. We’ve been talking with some of our favorite partners around the world to learn more about their unique markets and how they’ve become the great researchers we love to work with. We hope you [...]
Postcards from the Edge of Global Research — Focusing on France, Part 3. “Postcards from the Edge of Global Research” is a series of blog posts from Sylver Consulting about the challenges and rewards of orchestrating global and multi-cultural research. Next up in the series – “Interpreting the Arab World,” an interview with Dima Anbari of Tanweer MENA in the United Arab Emirates.
Postcards from the Edge of Global Research — Focusing on France, Part 2. “Postcards from the Edge of Global Research” is a series of blog posts from Sylver Consulting about the challenges and rewards of orchestrating global and multi-cultural research. Next up in the series – “Interpreting the Arab World,” an interview with Dima Anbari of Tanweer MENA in the United Arab Emirates.
Congratulations, you’re set to do a research study with a global organization with offices and employees all over the world. From the moment you begin communications with them, you begin to schedule meetings using direct invitations from your Outlook or Google Calendar, Tungle, or the latest in online scheduling tools. Everything runs smoothly and your interviews and meetings go off without a hitch.
This interview is part of a series of blog posts (see part 2, part 3, here) on the challenges and rewards of orchestrating global and multi-cultural research. We’ve been talking with some of our favorite partners around the world to learn more about their unique markets and how they’ve become the great researchers we love [...]
There are many interesting companies out there applying Future Thinking, but Apple might just be the best example of an organization that can think ahead cohesively and create systemic, repeatable plans for the future.
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