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All Posts under Category: Innovation

How to Win with Millennials? Stop Generalizing Them and Quit Asking How “I” Can Win

September 22, 2016  Author: Jean McDonnell

How to Win with Millennials? Stop Generalizing Them and Quit Asking How “I” Can Win I’m what you might call an “ambivalent” Millennials expert. I’ve spent an entire career studying and following this particular generational cohort from their early childhood years up through their transition into adolescence, young adulthood, and more recently into parenthood. I’ve […]

The UX Careers Handbook is here!

June 21, 2016  Author: Brianna

We are thrilled to announce that our President and Founder, Brianna Sylver, was recently published in a comprehensive new resource for the UX world. Grab a copy of The UX Careers Handbook to see what she has to say in her write-up, “UX For Market Researchers.”

Upping the Ante on Hybrid Methodologies Brings a Holistic View to Positioning

March 22, 2016  Author: Jean McDonnell

In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution of what is commonly referred to in the insights industry as “hybrid” research. As someone who has been trained in both qualitative and quantitative methods and has used each approach individually and in combination […]

Challenging the Status Quo with Method Development: An Iterative and Intentional Process

March 22, 2016  Author: Matthew

Sylver Consulting organizes a unique suite of qualitative and/or quantitative methodologies for each project, always allowing the problem or project at hand to determine our choice of methods used. When a problem cannot be solved with available methods, we design new tools — a very exciting opportunity for all of us on the team!   […]

Designers didn’t mix that much with Engineers. That got me thinking.

March 22, 2016  Author: Adriano

A lot of people talk about the need for establishing more connections between design and other disciplines, such as engineering and business administration. As a result, many schools have put together graduate programs to think about the way in which design can combine the best of creativity, imagination, and alternative approaches to come up with […]

At the Convergence of Market Research, UX and Strategy…and yet not there at the same time

January 27, 2016  Author: Matthew

Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for over ten years. Yet, individual team members do not exist at that convergence. How is this possible? Brianna Sylver, our founder, has purposefully developed a dynamic team of researchers and designers that exist across MR, […]

Partnership is the “Secret Sauce” of Sylver’s Process

January 27, 2016  Author: Brianna

Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy. This confluence of disciplines and best practices ensures that we tackle each project with a problem-solving and customer-centric mindset, while consistently keeping market and organizational context front and center. But, this nexus positioning is not Sylver’s “secret […]

The “Better, Faster, Cheaper” Dilemma; How Sylver’s Approach is a Solve

January 27, 2016  Author: Jean McDonnell

I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally getting to you. If you’re like most people in the insights industry (whether you’re on the client or supplier side), you’re probably working harder and faster than you ever have in your attempt […]

End of Year Spend: What Mindset are You Engaging?

November 17, 2015  Author: Brianna

The end of year (EOY) spend season is upon us. The calls and emails flood in daily. Each has a similar tone and message. “I’ve got money. I want to do a project about               . It has to be done by the end of the year.” At this point, […]

Why 2016 is the Year to Embrace Online Research Communities-

November 17, 2015  Author: Jean McDonnell

Here at Sylver, we’re big proponents of online research communities as a method for driving customer insights (and thus a customer-centric mindset) throughout an organization. Indeed, we’ve had more and more occasions this past year to recommend this methodology than ever before. Part of the reason for this is simply that our clients’ need for […]