July 1, 2014 Author: Perry Shaffer
We were so interested to see this great article from Bloomberg BusinessWeek concerning Mozilla’s growth in emerging markets. Sylver was able to contribute to the market research for the Firefox OS, and we’re pleased to see the innovation and development linked to their presence in new mobile technology. Is the Firefox Mobile Operating System a […]
February 14, 2013 Author: Admin
Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable […]
June 3, 2011 Author: Brianna
Our recent three part series on diary studies took a look at the mechanics and best practices of conducting a diary study. But, what do you do when levels of education and accessibility to technology don’t align with how you might conduct your average diary study? Do you abandon ship, assuming that this is the very best research method to use for the data that you seek? At Sylver, we say “not necessarily.” Instead, you get creative and start thinking outside of the box.
May 20, 2011 Author: Adriano
Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.
August 6, 2009 Author: Brianna
We’ve tossed around the idea many times of creating a consortium of non-competing companies that could share research and ideas to help further along a cause. In particular, consortiums around health care, education, and Bottom of the Pyramid (BoP) innovation are generally where our ideas coalesce. Yet, we’ve never gotten to the point of realizing […]
May 20, 2009 Author: Brianna
If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp […]
April 28, 2009 Author: Brianna
I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research. I kicked off the half-day workshop by giving an overview of what […]