All Posts under Category: Bottom of the Pyramid (BoP)

Postcards from the Edge of Global Research: An Insider’s Look at Latin America

February 14, 2013  Author: Admin

Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable […]

3 Tips on Achieving Diary Study Success Despite Socioeconomic Barriers

June 3, 2011  Author: Brianna

Our recent three part series on diary studies took a look at the mechanics and best practices of conducting a diary study. But, what do you do when levels of education and accessibility to technology don’t align with how you might conduct your average diary study? Do you abandon ship, assuming that this is the very best research method to use for the data that you seek? At Sylver, we say “not necessarily.” Instead, you get creative and start thinking outside of the box.

What Can Human-Centered Design Do For Your Company?

May 20, 2011  Author: Adriano

Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.

Putting knowledge before intellectual property

August 6, 2009  Author: Brianna

We’ve tossed around the idea many times of creating a consortium of non-competing companies that could share research and ideas to help further along a cause. In particular, consortiums around health care, education, and Bottom of the Pyramid (BoP) innovation are generally where our ideas coalesce. Yet, we’ve never gotten to the point of realizing […]

Mobile Literacy: Redesigning the mobile phone for low-income, emerging markets

May 20, 2009  Author: Brianna

If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp […]

The Helsinki School of Economics explores ways to use Design Ethnography in Finnish Bottom of the Pyramid research

April 28, 2009  Author: Brianna

I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research. I kicked off the half-day workshop by giving an overview of what […]