All Posts under Category: Emerging markets

Stand out with market research: how can your company use market research strategically?

April 6, 2015  Author: Adriano

  ________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]

Market Growth with Firefox OS

July 1, 2014  Author: Perry Shaffer

We were so interested to see this great article from Bloomberg BusinessWeek concerning Mozilla’s growth in emerging markets. Sylver was able to contribute to the market research for the Firefox OS, and we’re pleased to see the innovation and development linked to their presence in new mobile technology. Is the Firefox Mobile Operating System a […]

Sylver and Mozilla Deliver Engaging Presentation at Northwestern University

May 22, 2013  Author: Admin

Sylver Consulting’s President, Brianna Sylver, and Mozilla’s User Experience Research Manager, Cori Schauer, recently shared background and insights from their collaborative work together in Latin America at Northwestern’s Segal Design Institute. Their presentation, “Designing for the Next 2 Billion Users: Firefox OS Focuses on Emerging Markets,” showcased how their collaborative efforts to understand the values, […]

Sylver’s president, Brianna Sylver to Present at Northwestern University with Mozilla on Impacts of Latin America Study Findings

April 25, 2013  Author: Admin

Sylver’s founder and president, Brianna Sylver, announced today that she, along with Mozilla’s user experience research lead, Cori Schauer, will be speaking at Northwestern University on May 7, 2013. In their one hour talk, Sylver and Schauer will dive into their topic, “Designing for the Next 2 Billion Users: Firefox OS Focuses on Emerging Markets” […]

Defining Brazil’s Emerging Middle Class

April 9, 2013  Author: Brianna

I’m brimming with excitement and pride as I write this post today. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting […]

Reflections from the 2013 Kellogg Latin America Business Conference

March 15, 2013  Author: Rebecca

Adriano Galvao and I had the pleasure of attending the 2013 Kellogg Latin America Business Conference on Saturday, March 2 on Northwestern University’s campus in Evanston, Illinois. Titled “Introducing the Real Latin America,” the conference delivered on its promise to provide a behind-the-scenes look at the region and to challenge stereotypical notions. A few of […]

Postcards from the Edge of Global Research: An Insider’s Look at Latin America

February 14, 2013  Author: Admin

Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable […]

3 Tips on Achieving Diary Study Success Despite Socioeconomic Barriers

June 3, 2011  Author: Brianna

Our recent three part series on diary studies took a look at the mechanics and best practices of conducting a diary study. But, what do you do when levels of education and accessibility to technology don’t align with how you might conduct your average diary study? Do you abandon ship, assuming that this is the very best research method to use for the data that you seek? At Sylver, we say “not necessarily.” Instead, you get creative and start thinking outside of the box.

What Can Human-Centered Design Do For Your Company?

May 20, 2011  Author: Adriano

Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.

What can we learn from the “Dumbest” Generation?

August 26, 2009  Author: Adriano

Last month, I spoke at the World Future Society’s (WFS) annual conference in Chicago. One of the most thought provoking talks I heard was the Opening Keynote about the Net Generation–the young people who are changing and will change our world in profound ways. This generation is comprised of the children of the baby boomers, […]