All Posts under Category: Emerging markets
April 25, 2013 Author: Admin
Sylver’s founder and president, Brianna Sylver, announced today that she, along with Mozilla’s user experience research lead, Cori Schauer, will be speaking at Northwestern University on May 7, 2013. In their one hour talk, Sylver and Schauer will dive into their topic, “Designing for the Next 2 Billion Users: Firefox OS Focuses on Emerging Markets” [...]
April 9, 2013 Author: Brianna
I’m brimming with excitement and pride as I write this post today. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting [...]
March 15, 2013 Author: Rebecca
Adriano Galvao and I had the pleasure of attending the 2013 Kellogg Latin America Business Conference on Saturday, March 2 on Northwestern University’s campus in Evanston, Illinois. Titled “Introducing the Real Latin America,” the conference delivered on its promise to provide a behind-the-scenes look at the region and to challenge stereotypical notions. A few of [...]
February 14, 2013 Author: Admin
Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable [...]
June 3, 2011 Author: Brianna
Our recent three part series on diary studies took a look at the mechanics and best practices of conducting a diary study. But, what do you do when levels of education and accessibility to technology don’t align with how you might conduct your average diary study? Do you abandon ship, assuming that this is the very best research method to use for the data that you seek? At Sylver, we say “not necessarily.” Instead, you get creative and start thinking outside of the box.
May 20, 2011 Author: Adriano
Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.
August 26, 2009 Author: Adriano
Last month, I spoke at the World Future Society’s (WFS) annual conference in Chicago. One of the most thought provoking talks I heard was the Opening Keynote about the Net Generation–the young people who are changing and will change our world in profound ways. This generation is comprised of the children of the baby boomers, [...]
August 6, 2009 Author: Brianna
We’ve tossed around the idea many times of creating a consortium of non-competing companies that could share research and ideas to help further along a cause. In particular, consortiums around health care, education, and Bottom of the Pyramid (BoP) innovation are generally where our ideas coalesce. Yet, we’ve never gotten to the point of realizing [...]
May 20, 2009 Author: Brianna
If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp [...]
April 28, 2009 Author: Brianna
I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research. I kicked off the half-day workshop by giving an overview of what [...]
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