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All Posts under Category: Design

How to Win with Millennials? Stop Generalizing Them and Quit Asking How “I” Can Win

September 22, 2016  Author: Jean McDonnell

How to Win with Millennials? Stop Generalizing Them and Quit Asking How “I” Can Win I’m what you might call an “ambivalent” Millennials expert. I’ve spent an entire career studying and following this particular generational cohort from their early childhood years up through their transition into adolescence, young adulthood, and more recently into parenthood. I’ve […]

Diffusing the War Between Market Researchers and User Experience Researchers

May 16, 2016  Author: Brianna

As many of you know, Sylver Consulting is uniquely positioned in the marketplace at the intersection of Market Research, User Experience and Strategy. I’ve always known this positioning to be valuable to Sylver’s clients. Yet, up until a year ago, I was continually dissatisfied with all articulations that I had attempted to define the specific […]

Upping the Ante on Hybrid Methodologies Brings a Holistic View to Positioning

March 22, 2016  Author: Jean McDonnell

In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution of what is commonly referred to in the insights industry as “hybrid” research. As someone who has been trained in both qualitative and quantitative methods and has used each approach individually and in combination […]

Designers didn’t mix that much with Engineers. That got me thinking.

March 22, 2016  Author: Adriano

A lot of people talk about the need for establishing more connections between design and other disciplines, such as engineering and business administration. As a result, many schools have put together graduate programs to think about the way in which design can combine the best of creativity, imagination, and alternative approaches to come up with […]

Partnership is the “Secret Sauce” of Sylver’s Process

January 27, 2016  Author: Brianna

Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy. This confluence of disciplines and best practices ensures that we tackle each project with a problem-solving and customer-centric mindset, while consistently keeping market and organizational context front and center. But, this nexus positioning is not Sylver’s “secret […]

The “Better, Faster, Cheaper” Dilemma; How Sylver’s Approach is a Solve

January 27, 2016  Author: Jean McDonnell

I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally getting to you. If you’re like most people in the insights industry (whether you’re on the client or supplier side), you’re probably working harder and faster than you ever have in your attempt […]

End of Year Spend: What Mindset are You Engaging?

November 17, 2015  Author: Brianna

The end of year (EOY) spend season is upon us. The calls and emails flood in daily. Each has a similar tone and message. “I’ve got money. I want to do a project about               . It has to be done by the end of the year.” At this point, […]

On My Mind Lately … Project Framing in Emerging Market Research

July 17, 2015  Author: Brianna

At Sylver Consulting, we approach all of our work with a problem-solving mindset. Any question or study that comes our way begins with a solid contextual conversation on what’s the end game; meaning how is our client intending to use the research findings to support future decision-making within their organization? And, as part of that […]

Which Statistical Analyses are Appropriate for your Research Question and Survey Design?

January 28, 2015  Author: Kelly

Quantitative (quant.) studies can be overwhelming. When there are pages and pages of numbers in front of you, it can be comforting to have some indication as to which of those numbers are the most “important.” Some people look to statistical significance as a way to find those key numbers, but in my opinion statistical […]

What’s Innovation Research and how is it different from Market Research?

December 1, 2014  Author: Jean McDonnell

I recently celebrated my 6 month anniversary at Sylver Consulting . . . 6 months since I officially crossed over from the world I was professionally raised in (market research consulting) to the world I now, happily, call home (design-based innovation research). Innovation Research is not new to me. I’ve been an avid fan and […]