In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what [...]
Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.
Starting October 19 continuing through December 07, Brianna will be teaching a class on user research at the IIT Institute of Design. The class “Research Methods for Product Development” is part of the Institute of Design’s graduate program. In this class, students learn how to do research planning in a methodical way.
At the September meeting of the Chicago Product Managers Association, ChiPMA, we had the opportunity to gain basic understanding of the strategies of Pathfinder’s Agile Project Management process.
As a market grows, your consumer base grows along with it. Sometimes the way you’re positioning your services in the virtual realm are no longer relevant or in line with what’s happening “off line,” especially in channels that don’t get updated daily, like a website.
Back in January I wrote a post about a 7-week class Brianna was going to teach at the Institute of Design (ID), IIT called “Cross Cultural Research”.
On May 11, Brianna will be moderating a discussion about Cross Cultural Research at IIT’s Design Institute’s 2010 Design Research Conference (DRC).
Design Feast is a go-to resource for students, professionals, educators and the design-curious—delivering relevant and diverse design content, creative voices and projects. Brianna talks about her experience as a designer, her challenges and her passion for helping others through design. You can see the complete interview here.
It’s with great pleasure that I get to share the success of a past project that we’ve worked on. Three years ago, Hudson, an international staffing, recruitment and talent management company, started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. To help define which [...]
We’ve tossed around the idea many times of creating a consortium of non-competing companies that could share research and ideas to help further along a cause. In particular, consortiums around health care, education, and Bottom of the Pyramid (BoP) innovation are generally where our ideas coalesce. Yet, we’ve never gotten to the point of realizing [...]
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