All Posts under Category: Customer experience

Diffusing the War Between Market Researchers and User Experience Researchers

May 16, 2016  Author: Brianna

As many of you know, Sylver Consulting is uniquely positioned in the marketplace at the intersection of Market Research, User Experience and Strategy. I’ve always known this positioning to be valuable to Sylver’s clients. Yet, up until a year ago, I was continually dissatisfied with all articulations that I had attempted to define the specific […]

Designers didn’t mix that much with Engineers. That got me thinking.

March 22, 2016  Author: Adriano

A lot of people talk about the need for establishing more connections between design and other disciplines, such as engineering and business administration. As a result, many schools have put together graduate programs to think about the way in which design can combine the best of creativity, imagination, and alternative approaches to come up with […]

Sylver Consulting Grows its Quantitative Research Offerings with the Addition of Robert Maihofer as its Senior Market Research Analyst

November 17, 2015  Author: Admin

  Robert’s role is to continue to expand Sylver Consulting quantitative market research offerings. This expansion will improve a client’s consumer insights experience by providing a seamless integration of qualitative and quantitative market research phases. Robert has extensive experience consulting and managing customer satisfaction/Net Promoter Score (NPS), new product and service testing, point-of-sale testing, brand […]

How is Collaboration and Co-Creation done differently at Sylver Consulting?

August 26, 2015  Author: Jean McDonnell

  Some months ago I shared my perspective on how innovation research (the kind practiced here at Sylver Consulting) is different from market research. I noted four key points of difference – one of which is Syler’s use of process-oriented activities, particularly collaboration and co-creation. I understood then that a well-structured process is essential as […]

Co-Creation in Action – A Sylver Success Story

August 26, 2015  Author: Jen Gzesh

One of Sylver’s strengths is supporting organizations that need to grow and evolve, because for some reason the way they currently do business is not sufficient. It could be that the market landscape is shifting, or that the current way they operate cannot support their aggressive growth goals. Whatever may be causing the shake up, […]

Customer Service #Fail from Jawbone Shows How Quick One Can Move from a State of Brand Lover to Distruster

May 27, 2015  Author: Brianna

I’m writing this post with grave disappointment in a brand that I — for the past 9 months — have not only been a lover of, but an evangelist for. Jawbone, as a company, has let me down. Not only do I feel used and abused as a customer, but also from a good business […]

Stand out with market research: how can your company use market research strategically?

April 6, 2015  Author: Adriano

  ________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]

What’s Innovation Research and how is it different from Market Research?

December 1, 2014  Author: Jean McDonnell

I recently celebrated my 6 month anniversary at Sylver Consulting . . . 6 months since I officially crossed over from the world I was professionally raised in (market research consulting) to the world I now, happily, call home (design-based innovation research). Innovation Research is not new to me. I’ve been an avid fan and […]

Sylver Consulting’s Jean McDonnell appointed to Pearson’s K-12 Customer & Product Insight’s Advisory Board

October 8, 2014  Author: Admin

Sylver Consulting’s Director of Innovation Research and Strategy, Jean McDonnell, is one of six researchers nationwide asked to serve on the Pearson K-12 Customer & Product Insights Advisory Board. This will be Jean’s second year in service to the board. The idea for the Board (founded in 2012) emerged from Pearson’s “Efficacy Initiative”, a top-down […]

I Touch Screens, not Restroom Doors; design research and the restroom door

September 30, 2014  Author: Matthew

Research at Sylver is most challenging (and yields the greatest reward) for me when it involves familiar, everyday products and services that compose our day-to-day living. (Mobile devices, air freshener, sunflower seeds, etc.) These seemingly mundane objects and experiences contain depth and richness in their stories not always immediate with use. Exploring challenges related to […]