The panel will discuss the importance of cultural awareness when introducing a new product or service to a foreign market.
Brianna will share her expertise on this type of research, which is best utilized to determine which product(s) to extend to a new market and how to position them there. Cross Cultural Research can also be leveraged to help organizations understand which product features need to be adapted for the new market or how to capitalize on local traditions and cultural values within the new market to define new growth ventures for an organization.
It’s worth mentioning that Brianna is one of the original founders of the conference, previously called AWF, “About, With and For”.
The IIT Institute of Design’s 9th Annual Design Research Conference (DRC) will be held at the Spertus Institute in downtown Chicago on May 10-12, 2010.
To know more about this year’s DRC conference, go to: http://www.designresearchconference.org