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All Posts under January 2016 - Sylver Consulting

At the Convergence of Market Research, UX and Strategy…and yet not there at the same time

Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for over ten years. Yet, individual team members do not exist at that convergence. How is this possible? Brianna Sylver, our founder, has purposefully developed a dynamic team of researchers and designers that exist across MR, […]

Partnership is the “Secret Sauce” of Sylver’s Process

Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy. This confluence of disciplines and best practices ensures that we tackle each project with a problem-solving and customer-centric mindset, while consistently keeping market and organizational context front and center. But, this nexus positioning is not Sylver’s “secret […]

The “Better, Faster, Cheaper” Dilemma; How Sylver’s Approach is a Solve

I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally getting to you. If you’re like most people in the insights industry (whether you’re on the client or supplier side), you’re probably working harder and faster than you ever have in your attempt […]