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All Posts under November 2015 - Sylver Consulting

End of Year Spend: What Mindset are You Engaging?

The end of year (EOY) spend season is upon us. The calls and emails flood in daily. Each has a similar tone and message. “I’ve got money. I want to do a project about               . It has to be done by the end of the year.” At this point, […]

Why 2016 is the Year to Embrace Online Research Communities-

Here at Sylver, we’re big proponents of online research communities as a method for driving customer insights (and thus a customer-centric mindset) throughout an organization. Indeed, we’ve had more and more occasions this past year to recommend this methodology than ever before. Part of the reason for this is simply that our clients’ need for […]

Sylver Consulting Grows its Quantitative Research Offerings with the Addition of Robert Maihofer as its Senior Market Research Analyst

  Robert’s role is to continue to expand Sylver Consulting quantitative market research offerings. This expansion will improve a client’s consumer insights experience by providing a seamless integration of qualitative and quantitative market research phases. Robert has extensive experience consulting and managing customer satisfaction/Net Promoter Score (NPS), new product and service testing, point-of-sale testing, brand […]

15… 16… More Diverse Points of View

Reflecting on the current year, my immediate emotions are happiness and excitement; 2015 was a year of fun and challenging research due to the diversity of projects and within projects (client, scale, topic, problem to solve, approach, etc.) that I was a part of. Adding to the excitement was the copious amount of participants I […]