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All Posts under March 2014 - Sylver Consulting

Using cognitive psychology to improve presentations

At Sylver, we’re always trying to think differently about presentations to improve the quality and accessibility of information. As a researcher, it’s easy to get excited about sharing all of your awesome results. It’s also easy to forget that presentation attendees aren’t quite as familiar with your work. This can lead to information overload, especially […]

Whole Mart Quickie

Millennials are a core focus of Sylver Consulting’s current beverage/food research. One aspect of this group is the struggle between where Millennials are now (professionally/personally) and where they aspire to be. A small observation from Walmart renders this tension visible. Monday afternoon, on the way home from work, I stopped at the Walmart Express located […]