All Posts under November 2011 - Sylver Consulting

4 Ways to Mitigate Risk in Product Development Research

In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what […]

Sylver Consulting’s President Brianna Sylver Featured in New Book

Authors Jay Conrad Levinson and Andrew Neitlich recently released their new book, “Guerrilla Marketing: Job Escape Plan” featuring stories and insights from more than 100 successful entrepreneurs, including Sylver Consulting President, Brianna Sylver. “Guerilla Marketing: Job Escape Plan” is a practical, step-by-step guide to help entrepreneurs successfully navigate the challenges of starting a business. Featured […]