Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.
Lately we’ve gotten some questions about whether or not customer surveys are a good investment of time and money for start-up companies. Sylver’s quantitative guru, Ellen Frank-Miller and I put our heads together and want to share our thoughts on the matter.
To conclude our series on Diary Studies we want to turn our discussion to best practices to use when managing your diary study. Because you will be gathering data over a period of time, a diary study is not the type of research that goes on autopilot.
Today’s Springwise gives insight into how a Madrid-based designer, Kavita Parmar, is using QR Codes to share the story of each piece she’s made. We think this is a great and innovative use of a QR code. It’s certainly gotten our wheels turning. Hopefully the same is true for you.
Sylver Consulting today announced that Rebecca S. Kuchar has been named its director of global insights and innovation. Rebecca will be overseeing the quality of all research insights and deliverables, expanding available methods and tools for qualitative research, as well as developing existing and creating new client relationships for Sylver Consulting. President Brianna Sylver stated, [...]