All Posts under April 2010 - Sylver Consulting

Do They “Like” Me?

Since the first product or service was sold, an effective sales and marketing campaign became a necessity. How these items were advertised could make or break the future of that particular product

Two Ways Companies Obstruct Their Ability to Hear their Customers

I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights.

Customer Experience Matters

I’ve been looking for a new coffee table for quite some time. The ones I liked were either too expensive or they didn’t look so great in person. Until last month I found the Modular Coffee Table at West Elm.