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All Posts under May 2009 - Sylver Consulting

Is “design research” a subset of “market research”?

There’s a heated debate happening over at Core 77 in response to my recent article “Spend it Wisely: A Market Research Primer for Designers.” Not surprisingly, the design community doesn’t agree with my claim that “design research” is really a subset of “market research.” I’ve just posted the following comment to share a bit more […]

Mobile Literacy: Redesigning the mobile phone for low-income, emerging markets

If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp […]

Mechanical Engineering magazine gives a positive review to Adriano Galvao’s book, “Design Relationships: Integrating User Information into Product Development.”

Mechanical Engineering magazine gives a positive review to Adriano Galvao’s book, “Design Relationships: Integrating User Information into Product Development.”

Brianna Sylver Publishes New Article at Core 77, Giving Insight into How to Stretch Market Research Dollars in Tough Economic Times

Brianna Sylver, president and founder of Sylver Consulting, an international research and innovation strategy firm, has written an article for Core 77, an online design resource, called “Spend It Wisely: A Market Research Primer for Designers.” In it, she addresses a crucial concern in the minds of product managers today, “How do we best stretch […]

Spend it wisely: A market research primer for designers

I’m excited to announce a new article that I wrote for Core 77 called “Spend It Wisely: A Market Research Primer for Designers.” Here’s a bit of teaser text. Market research is expensive—not only for the time and money required to execute it, but also for the opportunity cost it represents to the organization sponsoring […]

Two groups taking a user-centered approach to getting the word out

I came across two interesting articles in the NY Times this morning. The first is called “Seeking to Save the Planet, With a Thesaurus.” The second article is “When the Cellphone Teaches Sex Education.” Both are about reframing problems and their resulting solution delivery in a way that better resonates with the audience intended to […]

Brianna Sylver, President of Sylver Consulting, Conducts a Workshop About Design Ethnography for The Helsinki School of Economics (HSE)

Brianna Sylver, president and founder of Sylver Consulting, an international research and innovation consulting firm, met with a research team at The Helsinki School of Economics (HSE) on Friday, April 24, 2009 to share fundamentals of Design Ethnography. Sylver Consulting is now offering this presentation free on their blog. For further information, please Contact Us